Historically, job advertising drops off in the months of November and December. This online series does not have a long enough history to seasonally adjust the data. However, we know from The Conference Board's long running Help-Wanted Index for print ads, as well as the Federal Bureau of Labor Statistics' job vacancy index (JOLTS) that businesses typically decrease their recruitment in the last two months of the year. This seasonal November decline typically reflects the Thanksgiving holiday and a slowdown in recruitments after a seasonal upturn in the late summer/early fall. Year-end budget constraints may also play a role if funds are short for paid advertisements. Nationally, the downturn in new online ad volume the week before and the week of Thanksgiving more than offset the modest increases in the other weeks in November.
~ Ken Goldstein (October 18, 1962 - )