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No. No CEO has to be nice in evaluating work performance and demanding that rugged standards be met. And I'm not against passion in communicating orders or critiques. It's all in the focus, which must be on the person's task, not on the person's character. Four-letter words sometimes make a CEO's speech more colorful and emphatic. It's when the words are aimed at humiliating and insulting a subordinate that relationships can be shattered and work force spirit undermined.
~ Art Bell