The most beautiful things in the world cannot be seen or even touched, they must be felt with the heart
~ Helen Keller (June 27, 1880 - June 01, 1968)
~ Henry David Thoreau (July 12, 1817 - May 06, 1862)
There are a lot of fringe and soft side issues here that can boost employee morale and also help bring in new employees. That economic focus that may have existed several years ago as the sole way of bringing in new folks and keeping your current ones content is no longer where a company's focus should be.