Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.
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This was a year we didn't need a whole lot of depth from the class. Our goal was to land quality players at each position, and I believe we were able to accomplish that. We are counting on these seven outstanding student-athletes to help us continue the tradition of success we experienced on the field, in the classroom and in the community.