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When women wear denim it (the derriere) must look elegant. It's the second thing every woman looks at in the mirror, but it's the first thing she cares about. She does that half twirl, her back arched and her head craned around. If the jeans are right, the experience is transforming, like putting on a magic cloak.
For 10 years, this program has transformed the workplace by bringing deep meaning to casual Fridays and unifying millions of people through two simple acts: wearing denim and making a donation. Lee National Denim Day is about finding a cure for breast cancer - it's about education and hope and the power of a pair of jeans. We're thrilled to have two spokesmen leading the charge with passion.
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