Stavros Cosmopulos quotes
The two immutable laws of communications and advertising:
1: You must first attract the attention of the person you are trying reach.
2: Then you must instantly pique their interest.
Keywords: advertising, attention, attract, communications, first, immutable, instantly, interest, Laws, person, pique, reach, trying, two
Site waves: advertising, Communication, woman
Putting beautiful typefaces on weak ad .. Is like
Putting make-up on a corpse it may look beautiful,
But it is still dead.
Topics: Advertising
Keywords: beautiful, corpse, dead, look, may, putting, up on, weak
Site waves: dead
It is easier to penetrate your audience with one sharp, clean point or idea, thand with a maze of half-baked unremarkable, uninspiring ideas that will never motivate or be remembered.
Keywords: audience, clean, half-baked, idea, maze, motivate, one, penetrate, point, sharp, uninspiring, unremarkable
Advertising looks fun and easy to do. So does playing the piano, Until you try it.
Keywords: advertising, easy, fun, piano, playing, try
Site waves: Ad quotes, advertising, commitment
'Cacomorphic' discordant looking arrangement or layout particurly in advertising and design.
Keywords: advertising, arrangement, design, discordant, layout, looking
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